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A multi-phase rebrand that modernized WCCNʼs visual identity, unified organization-wide communications, and powered a record-breaking Big Share campaign with a 114% increase in donations.
WCCN
Strengthen WCCNʼs brand clarity and consistency through refreshed visual standards and mission-driven storytelling that deepens donor trust and
community engagement.
Challenge
Process
WCCNʼs visuals and
messaging had become
fragmented across programs and platforms. I first led the design direction for the 40th
Anniversary campaign,
developing a modern logo, updated colors, and cohesive fundraising materials that honored the organization's legacy.
Building on that foundation, I completed a full brand refresh in 2025, creating standardized brand guidelines and a comprehensive brand book to ensure consistent application across print, digital, and department workflows.
Results
The refreshed brand supported a consistent
presence that elevated WCCNʼs visibility and donor confidence. The Big Share 2024 campaign became WCCNʼs strongest to date achieving a 114% increase in donations compared to the previous year, a direct result of clear, cohesive brand direction.
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