Rooted in Community
At the same time, I made a conscious effort to deepen my roots in my own community. I started volunteering my design skills for the Duvall Farmers Market and eventually joined their board of directors, where I now serve as Secretary. The more I worked with nonprofits, the more I saw the struggle they face in accessing affordable, high-quality designs and branding strategy.
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Classic Midwest—PNW transplant.
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Nerdy, tree hugging, coffee addict​
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Getting married to my jr. high sweet heart this year.
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Mentored under Disney & DreamWorks animators.
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Spent 5 years working at Nintendo.
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My dog is a German Shepherd Mix named Ronin.
My Story
I’ve been freelancing since college, saying yes to every creative challenge that came my way. Over the years, I’ve worked with a wide range of clients—from local bands to hometown powerhouses like Kellogg’s. When the world slowed down during 2020, I took the leap into full-time freelancing.​​
That’s when I connected with my first nonprofit client, and the seed for Rootwinder was planted.
Masya, Nicaragua
WCCN 2024 Study Tour
Why Nonprofits?
Nonprofits do incredible work to uplift communities, advocate for change, and provide essential services—but limited budgets often leave them without the design resources they need to share their mission. I believe that great design shouldn’t be a luxury; it should be an accessible tool to help nonprofits connect with donors, expand their reach, and make a lasting impact.
Their missions are powerful, their work is essential, but too often, they don’t have the resources to tell their stories effectively.
Duvall, WA
Spring 2024
Why Small Business?
I come from a family of entrepreneurs so I know firsthand the dedication and heart that small business owners put into their work. I believe that when communities support their local businesses, local economies thrive, and small-town culture flourishes. Through thoughtful branding and design, I help small businesses grow, attract customers, and build lasting relationships within their communities.
Why Rootwinder?
I’m not just here to make things look good—I care about the meaning behind every design. My goal isn’t just to deliver a project; it’s to create something that helps my clients grow and succeed. I take the time to understand your story, your audience, and your goals so that every design choice serves a purpose.
Rootwinder is about more than aesthetics—it’s about crafting designs that truly resonate & help you grow. 🌱
Let’s Get Creative
Get in touch so we can start working together.