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A mission-driven rebrand rooted in Snoqualmie Valley culture. Standardizing SVPA's visual identity helped the organization build trust and better communicate their mission to stakeholders.
SVPA
New Logo
Challenge
Modernize SVPA's brand direction and establish consistent brand standards creating a lasting presence.
Old Logo
Process
I began with a number of mood boards, proposing new visual directions for SVPA to select. Once a mood board had been selected, I began by establishing a new color palette and then moved on to developing a new logo.
With solid branding in place, I was able to develop a full logo suite, including a logo for SVPA's BeaverWise Program.
Results
SVPA continues to role out their new branding in 2026. We anticipate the new branding to help SVPA reach high value donors and stakeholders.
Currently the organization is capitalizing on the new visual identity through a merch campaign projected to bring in essential funding to fuel their mission.
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