Modernize SVPA's brand direction and establish consistent visual system that resonates with the organization's established audience in the valley and high value donors in the Seattle Metropolitan area.
CHALLENGE
SVPA’s new brand identity drew inspiration from the natural beauty of the Snoqualmie Valley. I also looked to successful visual campaigns like America’s National Parks patches while pulling in elements from the existing SVPA logo. Once the new logo was designed, the BeaverWise Program logo was created to match the organization's new modern look.
FROM THE VALLEY
FOR THE VALLEY
With cohesive branding in place, the system could extend naturally into new campaigns and collaborations. I partnered with illustrator, Buddy Thorne, to create a whimsical illustration that feels at home within SVPA’s new visual language.
A BRAND BUILT TO GROW
