A warm, playful brand built around Spud the pug, designed to help Home & Away stand out, feel trustworthy, and connect with pet-loving families.
Home & Away Pet Care
Create a friendly, memorable visual identity that captures the heart of Home & Awayʼs pet-focused services and builds trust with new and returning clients.
Challenge
Old Logo
Process
Working closely with
the owner, I developed a visual identity centered around Spud, their beloved family pet, starting from early sketches and refining
the mark into a polished,
character-driven logo suite.
After creating a new brand for
Home & Away and redesigning
their website, the business saw a clear increase in customer
engagement.
Comparing fall 2024 to fall 2025,
monthly contact form
submissions grew from roughly
20-25 inquiries to 30-35+
inquiries, a 40-60% increase.
Results
With proper branding, clearer messaging, and improved user experience, pet owners could feel confident reaching out, resulting in a stronger and more consistent flow of new leads.
