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A vibrant, hand-drawn identity crafted for a hometown Battle Creek band whose unforgettable style continues to energize their growing fanbase across Michigan.
The Fat Animals
Create a bold, memorable identity that captures The Fat Animals' funky personality and helps them stand out in the local music scene.
Challenge
Results
Their merch and promotional materials
quickly became fan favorites at shows,
giving the band a memorable look that
matched their lively, soul-and-roll sound.
I developed a hand-drawn, retro-influenced mark full of movement and color. As their popularity grew, I illustrated and hand painted a few vibrant posters featuring a larger-than-life tardigrade, a playful nod to
their name, and energetic stage presence. From there, the identity expanded into shirts, cups, beer cozies, stickers, drum heads, and a
full banner, giving the band a full visual identity ready for the stage.
Process
The Fat Animals have been featured onGRTVʼs local music program, LyricalFrequency, introducing their high-energystyle to new listeners across Grand Rapids.Theyʼve also been invited to play localfestivals like Lailapolooza and the BackyardBus Bash, making them a staple in thecommunity.
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